MASSIVELY INCREASE SALES WITH PRODUCT REVIEWS

Customer Reviews

REVIEWS INFLUENCE CONSUMERS

Positive & Negative Reviews Influence Consumers

a
a
a
TRUST IS KEY
MORE IS BETTER
Consumers Don’t Trust Advertising

More than 70% of consumers trust reviews as much as personal recommendations from friends and family members. This increases to 91% for 18-34 year olds. However, bought or fake reviews generate suspicion. Reviews should be from real customers, be constructive and provide details of why they gave the review. For this reason, 93% of consumers don’t trust Facebook reviews and almost 40% don’t trust star ratings only.

60% of consumers feel that the number of reviews a business has is critical when reviewing and deciding whether to use its services. Over half of all consumers want to see more than 100 reviews for an item. They indicate that a notably high volume of reviews can have a big, positive impact on their purchase likelihood. 64% would be more likely to purchase an item if it had over 1,000 reviews than if it only had 100 reviews. 54% are more likely to purchase an item if it has 10,000+ reviews compared to 1,000 reviews. So, more is always better when it comes to quantity.

While online reviews are seeing a rise in consumer trust, the same can’t be said for traditional advertising. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. 81% of all consumers do not trust ads on Facebook. If anything, this finding is a sign of the times. People are tired of ads being pushed on them, especially ads that are misleading or overstate the quality of the products and services they get from brands. 

type your search

Reach out to us anytime and lets create a better future for all Direct-to-Consumer brands.