$3,407,040 EXTRA ANNUAL
REVENUE FOR OUR CLIENTS
Welcome to the Next Era of Commerce
IT'S NOT WHAT YOU SAY TO THEM, IT'S HOW YOU MAKE THEM FEEL
Consumer Connection
We immerse ourselves in your audience to fully understand their motivations and identify their current pain points. Establishing a deep connection with your customer allows you to completely serve them.
Frictionless Convenience
Deliver frictionless purchasing and fulfilment solutions that suit each customers needs at any given time, regardless of your product or industry. Our solutions even work with low value CPG/FMCGs.
Minimise Advertising Spend
Maxiom's Fractional CMO model enables brands to develop and implement the strategies that drive fast, sustainable customer acquisition and revenue growth with ZERO or minimal advertising spend!
Shared Growth
27% of consumers want to learn from their favorite brands. We help position you as experts in your industry through messaging and strategy to gain trust of your audience. Your customers will learn from you and you will build customer loyalty. It’s a win-win.
Differentiator
Consumers turn to D2C brands for exceptional e-commerce user experiences. We create consumer-focused, intuitive touch points that delivers positive perception and inspires brand advocacy.
results focused
Our team works with you to define and capitalise on what makes your product unique. This helps your brand stand out among the competition in the crowded e-commerce space and best serve your audience.
D2C MARKETING THAT DISRUPTS THE STATUS QUO
As a direct-to-consumer brand, consumers expect an exceptional experience - from the first interaction to receiving the product. You’ll need to reach and impress your target audience with stunning creatives, functional yet beautiful packaging, and a frictionless purchase journey.
BUILD STRONGER CUSTOMER RELATIONSHIPS
Maxiom helps D2C brands build a reliable customer-base and connect with them on a deeper level from start to finish.
D2C marketing THAT GETS RESULTS
Get Noticed
71% of consumers find their favorite brands on the internet. We leverage the advantages of your D2C model and robust expertise in social and digital media to drive impressive business growth.
LISTEN & ADAPT
Building your brand through tailored digital marketing produces a strong consumer connection that creates loyalty. Almost 54% of online consumers utilize social media as a way to inform their purchase decisions.
UNIFY YOUR VOICE
Direct contact requires skilled messaging that makes your clients feel good about their purchasing decisions and elevates your brand with every interaction. We define and document your communication guidelines carefully so your employees can be true extensions of your brand.
89.7%
Of consumers have shopped D2C in the last 6 months with 51.5% beginning their trip on a D2C online marketplace.
171.7%
Is the increase in D2C purchases in 2022 compared to 2021. Leading brands such as Nike estimate that over 70% of all their sales will be D2C by 2025.
279%
Is the predicted growth in D2C purchases via online marketplaces by 2024. Flexible fulfilment & delivery option is the main driver of this phenomenon as in 2022, 51.3% of consumers deferred a D2C purchase due to delivery costs/inflexible timeslots for delivery direct from the manufacturer/brand.
PRICE IS THE #1 FACTOR DRIVING PURCHASING DECISIONS
Increase Loyalty
Consumers have never been more price driven with 89% now citing price as the primary key motivator in purchasing decisions. The Direct-to-Consumer model enables brands to bypass the extra costs associated with distributors and retailers making their products cheaper for consumers which drives loyalty.
GROW REVENUE
The Direct-to-Consumer model automatically increases revenue as brands can charge more than they would to distributors and retailers. And with marketplace fees and fulfilment costs being much lower than retailers' margins, brands can sell at a more competitive price, but at higher margins. It's a win:win for both the brand and the customer.
KEEP PROFITS
Unlike the old way of doing business where retailers drive down the price they pay from manufacturers and operate on a schedule of dubious discounts and "sales", devaluing your brand in the process, the Direct-to-Consumer model empowers brands to create real value and consistent pricing driving both revenue and profit growth, which they now keep, instead of giving a huge chunk to the retailer.
D2C Audiences Need Connection
Direct-to-consumer marketing is incredibly effective in the digital age. With that crucial online presence at the core of their business model, D2C brands also provide the uniquely branded experience that e-commerce severely lacks. In 2019, 55% of consumers visited a brand’s official website before choosing to complete a purchase and 32% used additional search engine research before executing their purchase. This means that prospective buyers are heavily swayed by search engine results and prefer to buy from the source over a big box store or even expansive e-commerce sites such as Amazon. Interestingly, for products valued under $1000, more consumers preferred specialist D2C platforms such as Onnero to complete their purchase and choose their preferred delivery option. D2C consumers are looking for an engaging experience that allows them to feel connected to the brands they purchase from. This need stems from the inherent interconnectedness that comes with the internet age combined with the lack of reasonability of a digital transaction. Your potential customers are looking to connect with you and to feel proud of the brand they’re supporting with their purchases.
MANAGED BY A fRACTIONAL CMO
Higher Profits
Too often business owners use agencies to help them manage their websites, run campaigns and deliver leads, but most agencies stop there. If you don't convert the leads, it's on you! A Fractional CMO can help you get your backend systems and processes in order, as well as assist with your brand strategy and direction that result in repeat sales, strong customer loyalty and higher profits, not just leads.
FULLY ACCOUNTABLE
A Fractional CMO will take ownership of the success or failure of your company’s marketing campaigns. They can not only give you more time to focus on your business, but also help ensure that your company implements everything from ads to analytics properly. A Fractional CMO will also ensure that you have the right marketing technology to support your business growth and a proven team of marketing specialists to successfully implement your strategy.
adds value
A full-time chief marketing officer is often too expensive for most smaller growing businesses costing upwards of 200K p.a. - and that's at the lower end. They might also get caught up in office politics or other responsibilities. A Fractional CMO, on the other hand, costs much less but still provides the benefits of an experienced CMO and will typically only interact with your business enough to provide strategic direction, honest feedback, instructions, accountability, guidance and training.
Our partners
Optimizing
D2C BRANDS
EMPLOYEES
D2C SPECIALISTS
DTC Partners
FRACTIONAL CMOs
GLOBAL COVERAGE