Digital PublishingHOW CATALOGUES INCREASE SALES FOR MANUFACTURERS AND DISTRIBUTORS

HOW CATALOGUES INCREASE SALES FOR MANUFACTURERS AND DISTRIBUTORS

A simple look at how going digital can help increase distribution, readership and drive additional sales.

The bottom line is feeling fine. 

Digital is budget friendly. It saves printing and distribution costs. If you are bringing new products to market, then digital can save you a small fortune. Why print thousands of copies of your catalogue when you can just produce one digital edition and let the internet do the heavy lifting?

The cost of producing and mailing a print catalogue is more than 20 times higher than the digital equivalent and unlike print catalogues, digital catalogues can be updated at any time so your sales team and your customers always have the latest and most up-to-date information at their fingertips.

Analytics are no gimmicks

Digital analytics provide you with unbeatable customer data which is the gateway to increasing sales. Discover how your customers are engaging with your products. Find out which are your most popular pages and links. See what devices people are using when viewing your catalogue. See how customers are finding links to your catalogue from other websites.

This powerful data can be used to boost distribution, and in doing so will drive sales; another reason why having a mobile-friendly digital version of your catalogue is paramount.

Never late or out of date
Digital catalogues are instantly available once the content is ready. Accelerate your presence to the marketplace. Better yet, when a new product is released, with digital, it can immediately appear on screen. There’s no wasting sales reps time replacing old catalogues or waiting around for new ones to be printed. Customers are always viewing the latest version.

Your green credentials are essential

Over 90% of B2B customers and almost as many consumers say that a company’s green credentials influence their buying. What better way of demonstrating your commitment to the environment by going digital. Using digital means your old catalogues don’t end up in landfill and because distribution is all online there are no emissions from trucks and vans which inevitably contribute to climate change. Green credentials are increasingly important to influencing customers buying decisions.

Active search won’t leave you in the lurch

Active search allows your customers to find the products they’re looking for at top speed. Easy content linking and keyword search means sales aren’t lost. Archiving allows a whole suite of catalogs to be found in one place. Inevitably searching for a product in a print catalogue is a much slower process that might involve repeated journeys to the index in the hope of seeing the product you’re looking for. Studies show the order size increases by 26% with digital catalogues compared to other online methods such as ecommerce sites and by more than 32% compared to print. What would this type on increase in sales do for your bottom line?

Interaction means more traction

Embellish your online catalogue with captivating animation, 360-degree product views, colour-swatches and videos for increased engagement. Video can bring your customer’s online shopping experience to life. Host or stream your explainer videos to demonstrate how your products work.

Speed means sales don’t go off the rails

With digital, browsing can be turned into buying in seconds. Customers love a slick, fast buying experience. With print there are numbers to call or order forms to fill out.

With digital, customers can decide on a purchase and the deal is done in seconds. They can click to purchase products direct from your online catalogue or be re-directed to make the purchase on your
ecommerce platform.

Social shares shows your customer cares 

Leverage the power of social media to reach the widest possible audience. Create links from your social media accounts and blogs to your catalogues. If readers are impressed with your catalogue, encourage them to share with friends and followers.

An endorsement from a colleague or friend is much more likely to result in a further sale. On average, these endorsements result in an 18% uplift in sales.

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